How to do Pinterest Keyword Research?
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Pinterest Keyword research is the first starting point to being successful in pinterest. Learning how to do keyword research for Pinterest is crucial for Pinterest SEO. Only then will you be able to get your blog noticed on Pinterest and start driving traffic to it.
In my earlier post, I shared about how to get your blog noticed on Pinterest to start driving traffic to it, but today I want to share specifically about :
- how to find keywords on Pinterest, plus
- where you must add your keywords so that your pins get more visibility and get clicked.
But even before that, if you’re totally new to Pinterest or Blogging (like I was at one time), let me first share what are Pinterest Keywords first.
You might also find these posts helpful as a beginner blogger:
- How to make your first viral Pin on Pinterest
- 10 Main Blogging tasks to do as a beginner blogger
- How to be consistent in blogging
- 10 things to do in your first three months of starting a blog
P.S Affiliate disclosure: Some of these links are affiliate links, which means that if you make a purchase, I will earn a small commission at no extra cost to you, which will help me run this blog 🙂
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What are Pinterest keywords?
Pinterest keywords are the search words and phrases that are used on Pinterest for the users to get what they are searching for.
For example, if someone is wanting to search for an easy recipe to try for dinner, they will probably search typing ‘Easy dinner recipes’ or ‘Recipes for dinner’ or ‘easy dinner ideas’ and Pinterest will then give ideas to them.
All these search terms and phrases are examples of Pinterest Keywords.
Now comes the second part…
Why are keywords important on Pinterest?
Think of it like this.
Pinterest doesn’t know what your Pin is about. It is just a search engine.
So you need to make it easier for Pinterest to understand what your pin and post is about.
Only when it rightly understands what your pin is about, will Pinterest be able to showcase your Pins to its users while they are specifically searching for it, or as a related content in their homefeed.
P.S I have come to learn all of this about Pinterest and more, all because of this Pinterest course– this is the only course that is actually helped me gain traffic from Pinterest even with all the latest Pinterest algorithm changes in 2021.
How I gained 61k pageviews from Pinterest in 3 months is all because of it!!
So if you’re new to Pinterest and want to change your Pinterest game like I did, then don’t hesistate to invest in this course.
Anyway, notice how if you look for one home decor idea, all your Pinterest homefeed is filled with home decor ideas?
Well, all those new home decor ideas comes to your Pinterest homefeed because they were related to the keyword ‘home decor ideas’ and Pinterest showcased them automatically.
That is why if you want to get your pins noticed on Pinterest, you need to focus on Pinterest SEO and make Pinterest understand what your Pin is about through the use of right keywords at the right places.
That is why keywords are important because only with the right use of keywords, Pinterest will come to know what your pin is about and start giving your pins visibility and traffic.
Now comes the main part, how to do keyword research for Pinterest.
Pinterest keyword research: How to find keywords on Pinterest
Before I tell you about how to find keywords on Pinterest, here are some tips:
Make sure to make a note of these keywords and keep it so you don’t have to do keyword research again and again.
After doing keyword research you can use these keywords to write blog posts for these keywords and also use the keywords for your Pinterest descriptions (which must be full of keywords)
What I do is whenever I write a new post, I find all the related keywords from Pinterest and keep it in my notes so that I can copy paste them easily while I put in my pin descriptions.
So with this, lets start…
1. Pinterest Ads tool
This is the newest tool provided by Pinterest to find keywords, but you need to have a business account on Pinterest in order to use it.
It’s free and you don’t need to set up an ad to use it.
You can just use this tool to search for your keywords and also come to know the search volume- that is how many people are searching for the term monthly.
In order to use this keyword research tool you need to go to your business hub and select ads.
Next you need to select any campaign strategy and targeting strategy and on the next page you will get to see the place where you can find your keywords and also see the search volume.
If you need more help, check out this video. Once again, you don’t need to really set up an ad to find your keywords for this.
2. Pinterest search
Pinterest makes it really easy to find keywords on Pinterest. And the second way to find Pinterest keywords is from the simple Pinterest search.
For example, suppose you have a blog about yoga, type in the Pinterest search about your niche topic- yoga.
What does Pinterest fill in automatically?
These are the keywords that Pinterest suggests based on what people are searching for.
Then suppose you want to write a post about Yoga poses, make sure to look for the long tail keywords.
For example when you type in yoga poses, these are what Pinterest suggests as possible keywords.
These are all tongtail keywords because they are more specific.
And these are all potential topics you can write multiple blog posts about.
When you select yoga poses for beginners, Pinterest then gives you tiles of different colours.
This way you can find multiple keywords and make sure to use them in the best places.
3. Related searches on Pinterest
Just like google, Pinterest also has related searches and it is another way to find keywords on Pinterest.
Once you choose your keyword, you can find other related keywords as you scroll further and there you will get the related searches.
These are keywords related to your topic and you need to use these keywords into your Pin descriptions or as synonyms into your blog post.
10 Best places to use pinterest keywords
Now that you have got your keywords, you need to use these keywords in the right places. And here are the 10 best places to use your Pinterest keywords in order to get noticed by Pinterest.
1. Pin Title
Your Pin Title must have the relevant keyword. Make sure to add the keywords right in the beginning of the title.
2. Pin Image
This is obvious, but your Pin image must be bold and big with the right keyword. Pinterest actually reads your Pin image so it must have the right keyword in your Pin image.
I hope you know that you can make different Pin images with different keywords for the same post.
For example- you can write 10 yoga poses for beginners in one pin image and 10 yoga exercises for beginners in the other. Just utilize your keywords!
3. Pin Description
The Pinterest description is the most important place to use your Pinterest keywords, so make sure to utilise all the space in there rich with keywords.
Let me give you an example,
Suppose your pin is about ‘10 yoga poses for beginners’- your Pinterest description should add all the keywords which you found in the related searches and in the Pinterest ad tool and pinterest search like this,
Want to know how to start yoga at home? Here are 10 yoga poses for beginners | yoga for beginners | basic yoga for beginners | yoga exercises for beginners | beautiful yoga poses | best yoga poses | yoga exercises for beginners | simple yoga poses for beginners | yoga poses to lose weight | how to start yoga for beginners.
This is how your pin description should look like- full of keywords because Pinterest wants to know what your Pin is about and you must give it to them.
4. Alt Text
Don’t miss out on the Alt text when you Pin a pin. Add the keywords there too.
5.Pinterest Board title
Next, the other place where you need to use your pinterest keywords is your Pinterest Board title. I would recommend you to pick a board title which Pinterest automatically suggests or based on the keywords Pinterest has.
For example, Suppose your board is about things related to college, then instead of making your board title as something like, ‘all about college’, choose a boardname with the right keyword.
For this, go to pinterest to find the right keyword for your board. Type in ‘College’ and see what pinterest suggests. I would select college hacks and then select a top pin and try to add it in a new board.
When you do this, Pinterest automatically suggests some board names when you try to create a new board with the right keywords like this….
6. Pinterest Board description
Your Pinterest board description is another place that must be rich with keywords. For your new board ‘College life hacks’, make sure your board is filled with all the related keywords such as college hacks, college freshman tips, college freshman advice, college dorm supplies etc.
7. Your Pinterest profile
Your Pinterest Profile is another place where you can add your Main Keyword. This makes your Pinterest Profile more visible and lets Pinterest plus users know what your blog is really about.
I have kept mine as Vishaka Blone | Simple Living | Self Improvement | Self Care because that is what my blog is mainly about.
8. Profile Bio
Basically, don’t ever leave any potential place where you can add your keywords. Your profile bio is something that should be short and straighforward filled with the right keyword so that users and Pinterest know what they can expect from your blog.
9. Image name
The image name of your Pin should have the keyword as well. It is much better to have your Image name as ‘college hacks’ than having it as ‘IMG1243’.
I always rename the image name before I pin an image and it doesn’t take any time.
Lastly, the URL of your post is where you must use your keyword. Make the URL short and simply use only the keywords.
Remove all unnecessary words and adverbs because you don’t need them in the URL. Only use the main keyword in the URL.
You can change your URL by using the Yoast SEO plugin.
So these were everything you needed to know about doing Keyword research for Pinterest.
- How to get your Blog noticed on Pinterest to drive traffic
- How I gained 31k pageviews in 2 months with Pinterest
- 10 places to find endless blog post ideas
- 10 main blogging tasks to do as a beginner blogger
- How to create a blog content plan for a year
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