Why is my blog not getting traffic?
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This is the question of every frustrated new blogger or even bloggers who have been blogging for quite some time, and yet don’t see any traffic to their blog.
I’ve been there and asked this same question a lot of times. You write your blog posts sincerely and think you’re doing it right, but your blog is just not getting traffic.
No one is reading it, commenting on it, and hardly even 100 people read your blog every day.
So what do you do to get traffic to your blog?
First, you need to understand where you are going wrong in order to make it work.
So here in this detailed post, I share 20 reasons why your blog is not getting traffic.
P.S Affiliate disclosure: Some of these links are affiliate links, which means that if you make a purchase, I will earn a small commission at no extra cost to you, which will help me run this blog 🙂
Why your blog is not getting traffic
1. You have not understood your target audience
If you want to get success with blogging, then the number one criterion you need to do is to understand your target audience.
You must remember that not everyone is or will be your audience, and it is good.
You need to select your target audience first and then understand them.
Understanding your audience means:
- You clearly understand who you are writing for
- You understand what kind of problems your audience faces
- You understand what tips and resources they would want
- You understand what kind of content your audience would value
Without understanding your target audience, your readers won’t know what your blog is about or why they should visit your blog a second time.
2. You don’t have enough blog posts to gain blog traffic
To drive at least a considerable number of traffic you need to have at least 25-50 really good posts that bring traffic.
Successful bloggers out there have been blogging for more than 4-5 years and they have more than 300 blog posts.
Out of those 300, it might be only 100 posts that do really well and are bringing the traffic to their blog.
So If you’re just starting out and you have only about 10 to 12 blog posts and are getting frustrated about why you are not getting traffic, then it’s not going to work that way.
If you want traffic, then you need to patiently create blog posts after blog posts about the right topics that provide value to your audience and that can rank.
3. You are writing about completely different topics
I see many bloggers doing this, and even I have done this mistake in the beginning.
This might be a big reason why you’re not getting traffic to your blog even after writing many blog posts.
You need to stop writing about topics that are completely unrelated to one another.
For example, if one of your blog posts is about how to organize a messy home and the other is about how to get rid of credit card debt, then these two posts don’t go well with one another.
It’s okay if your blog IS organized around these two topics and you’re continuously writing about these topics of organization and debt.
But if it is just a one-time post about two completely different topics, then you will never drive traffic to your blog for these keywords.
You need to find topic clusters that complement each other and write about those.
This helps in interlinking, stands good with Google, and also helps the reader find answers to problems or topics similar to them.
4. You have not done your keyword research
To find the right topics to write about in your blog, the most basic step is to do keyword research.
Keyword research is the process of finding the keywords that your audience is searching for, and that which you too can rank for in google.
You need to find low competition keywords and long-tail keywords.
An easy and free way to do your keyword research is to search on google for the topics you want to write about and see the similar questions that are asked therein, ‘People also ask’, and down below in ‘see more’
A great SEO tool I use for free is the Moz bar extension in google chrome which lets me see the DA (Domain Authority) of the top pages that are ranking on google page one.
If I see there is at least one site with low DA then I go for the topic and search for similar topics.
To know how to do keyword research follow this guide on how to do keyword research.
5. You don’t know the basic SEO strategies
SEO stands for Search Engine Optimization. Making your blog posts SEO optimized is what will help you start ranking for your keywords on Google.
And Google takes a lot of time- trust me. But you need to be doing your SEO right from the start.
Don’t wait as I did for one year until I get Pinterest. You can start up front and it will save you so much time.
SEO is not that hard if you try to understand it.
What helped me is this small ebook guide- Easy On-Page SEO by Debbie Gartner.
I am now taking the course Stupid Simple SEO as well and I can’t wait to start getting huge traffic from Google as well.
6. Your blog is unorganized
How your blog is organized matters in driving traffic to your blog. If your blog is messy and unorganized, it gives a bad signal to google because it gives a bad signal to the reader.
Your readers must clearly get to know what your blog is about and be able to smoothly go through your blog and its categories if they want to.
If your blog posts are about completely different topics around different categories that are not complementing each other well, then you might first need to get that right and organize your blog.
A well-organized blog brings good traffic.
7. You don’t have a blog content plan
You don’t have a blog content plan and every time you think of posting on your blog, you are blank on what you should write about.
This all goes away once you take out time to create a proper blog content plan.
If you are unclear about how to make one, here is my guide on how to create a blog content plan which can last you for more than 6 months.
8. You are not writing for the reader
A blog is not like a YouTube channel where you post vlogs and people can find you.
For a blog, as I mentioned in the very first point, you need to understand and be of help to your target audience.
If you are not writing for the reader, but are solely writing about what you want to write, instead of doing keyword research and finding out what blog posts would benefit your readers, then you won’t ever be able to get traffic.
Building a money-making blog is all about providing value and help to your reader.
It is about thinking first- ‘Will this blog post benefit my reader/my target audience in any way?’
It’s about thinking, ‘Am I solving my reader’s problem through this blog post?’
If not, then you’re probably not writing for the reader, and just writing about topics you are casual about.
9. You have not set your blogging goals
If you’re thinking about why you’re not getting any traffic, I want to ask if you have set your blogging goals.
If you haven’t yet, then set those blogging goals. Start with 3k page views a month, then 5k then 10k for each successive month.
Here is how I wrote down my blogging goals for each month and my results
Measure your metrics and analyse them.
Here is how to set SMART Blogging goals.
10. Your articles are poorly structured
If you’re just writing blog posts but don’t care about how it is structured then you’re once again giving a bad signal to Google.
A well-structured blog post makes it easy for the reader to read your blog post.
It is well divided with headers, lists and bullet points where needed.
To structure your blog post well, you need to
- Utilize the H2 and H3 header for headings and subheadings.
- Make list points when you can
- Add images to your blog post
- And keep your paragraphs short. You are not writing an essay for school, but are writing for your reader.
We are all reading on our phones, so don’t make your paragraphs lengthy. Keep it just about two lines max.
11. Your articles don’t provide value
I’m sorry to say, but if your articles don’t provide value to the reader and feel like they have got the answer, but have been touched in any way, then your blog traffic will never grow.
I go into many blogs and immediately get turned off by shallow writing and writing just for writing’s sake.
There is no connection, no actual tips, no benefits, it’s too short and there is no quality in their content.
You don’t have to be a great writer to be a blogger, but at least strive to give as much value as possible.
Here are my tips on how to write a good blog post where I share everything about the elements of a good blog post and how you can hook your readers with your blog posts.
12. Your headlines are not strong
Headlines are a major part of our blog posts, but hardly bloggers give headlines their due notice.
It is your headlines that prompt the reader to click on your post. If you’re not putting much thought into it and your headlines are rather weak, then it might be the reason why you don’t get traffic to your blog.
Focus on the headlines and see if it makes a difference.
Here are some viral headlines tips and words you can use to make your blog post viral.
13. You are not linking your blog posts internally
A great way to increase your page views and make your readers stay for a longer time on your site is through internal linking.
Throughout this post, I have placed many internal links that I believe will be helpful for you, the reader.
Internal linking is the process of linking through other previous blog posts that are already there in your blog like this.
Internal linking is important for SEO as well as it helps google in crawling your site and know more about your articles.
That is why in order to internally link, it’s important to write about similar topics that go well with each other.
14. You are not utilizing Pinterest for traffic
It takes time to start getting traffic from google, but it’s considerably easy to start getting free traffic from Pinterest.
Until now, Pinterest traffic accounts for more than 90% of my traffic, and I started gaining traffic from Pinterest from the very first month I got serious with blogging.
To finally dive into Pinterest, I took Carly’s Pinteresting Strategies course.
And it worked! Here’s my honest review of the Pinteresting Strategies course that helped me gain 100k+ traffic from Pinterest.
I got 12k page views the first month, 30k page views in the second and 60k+ page views in my third month of being serious and consistent with Pinterest.
Here are some posts I wrote about it:
Pinterest is still working in 2022 to help drive traffic. Here are my tips on how to make your pins go viral on Pinterest.
15. You have not invested in learning blogging
Another blogging mistake I made as a beginner blogger– was being too scared to invest in blogging.
This delayed my blogging success. All the knowledge and success I have gained from blogging until now, I owe it all to the courses I took, the ebooks I bought and the resources I bought for my blog.
I continue to learn about my craft and don’t hesitate to invest in my blog anymore because I see it has the highest ROI (Return on Investment)
If you’re wondering why you’re not getting traffic to your blog, then consider investing in your blog in the sphere you are struggling most with.
Here are some of the investments I have made for my blog which have done my blog so good.
- Pinteresting Strategies to learn Pinterest
- Traffic transformation Guide (truly awesome for all bloggers)
- Easy On-Page SEO by Debbie Gartner that has really broken down On-page SEO step by step and made it so simple to apply
- Ivory Mix membership
- 17th avenue designs for a Premium theme
- And currently going through the course, Stupid Simple SEO after hearing all the recommendations
16. You are not consistent in posting
Blogging is all about consistency and if you’re not consistent in posting or in your blogging activities then it might be the reason why you’re not getting blog traffic.
I never got traffic to my blog when I was inconsistent and posting every now and then just when I felt like writing or posting something.
But once I decided to get serious and set a blog posting schedule, my blog traffic started to improve.
It’s not so hard to blog consistently. Here are some tips on how you can blog consistently without stress.
17. You are not promoting your blog
I am not a very big fan of promoting either, but if you have a huge following on any social media platform, then please don’t shy away from promoting your blog post.
And even if you don’t have a huge following, you can pick just one social media platform and work on growing it simultaneously with your blog.
But don’t spread yourself too thin and try to be everywhere. It only wastes time and energy.
And when picking a platform-I first recommend Pinterest!
18. You don’t think site design is important
If you think your site design doesn’t impact your blog traffic, then you’re wrong.
How your site looks, and how easy it is to navigate through your site matters because it affects the user experience.
Your site design must be mobile responsive, clean, and easy to navigate.
When I decided to get serious with blogging, I also decided to improve the look of my blog and invest in a premium theme.
If you liked how my blog looks, then the theme used is from 17th Avenue designs.
And here are some other premium feminine themes for bloggers you can choose from.
But this is not to mean that you must go on and spend days trying to perfect the look of your blog and stressing over the font, heading image, logo and colour of your blog.
Just choose a blog theme that’s clean and fast and you’re good to go.
19. Your site speed is slow
Your site speed is extremely important for your blog traffic. It might be the reason that is negatively impacting your page views and why you’re not getting blog traffic.
If your site is loading very slowly, here are some reasons for low site speed and how you can fix it.
20. You are being impatient
Getting blog traffic takes time and effort. You need to put in a lot of work, and have patience.
If you’re not getting traffic to your site, it might be because it’s just been some while and you’re already getting too impatient.
For a blog to fully grow it can take 6 to 12 months and start seeing considerable traffic.
Until then you must be patient and go on creating outstanding content with the full belief that you will get the result sometime or the other.
And you will.
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How to get traffic to your new blog?
Well, the short answer is to do all the above things right and you will start seeing your traffic improve.
There is a whole list of things to do to get traffic to your blog my best advice would be to
- Focus on creating great quality content
- Understand your audience
- Provide value to your readers
- Make your readers feel connected with your voice
- Do keyword research and SEO optimization
- Invest in blogging education
- Be consistent
- Give time to grow
How long before blog gets traffic?
There is no exact time period, but generally, in three to six months’ time, you could start getting traffic to your blog provided you do the work, be consistent and create awesome content.
Is one blog post a week enough?
Lastly, a question many bloggers have in mind.
Yes, one blog post a week is enough. But you must keep in mind to be consistent in posting your blog post.
If you can put up 2-3 blog posts a week, then even better as it could help you grow your blog fast and gain more traffic.
I hope this blog post cleared your questions and will help you gain traffic to your site.
All the best!